I approach copywriting through a design sensibility. I’ve spent the past year learning as much as possible about UX, project management, and tech sales - my partner works as a delivery manager for a UX firm in KC, so it’s the water I swim in these days. My writing is informed by understanding my audience, the brand, and the ecosystem of the product I’m writing to evangelize for. I try to make clear arguments first, then add everything I know about communication, persuasion, and marketing to enable my argument to do its intended work.
As for me... I’m a debate nerd that got really far being nice. That isn’t to say I’m not smart, strategic, analytical etc. but I’m pretty sure the secret sauce was disarming people by being as chill as possible. I do my best thinking in writing and I’m kinda always writing. The strength of my writing is voice - I like to think I write with personality and perspective. I also try to write with care and empathy without being overly sentimental. My greatest flaw is overuse of elipses, but if I’m being honest, I love ‘em and don’t wanna quit.
Here’s a collection of the kind of writing I currently put out in the world. Let me know if there’s something I can work on to show you how I might use my voice in another context.
Here’s a project I thought about launching in 2021. I include to show my capacity to write for project tracking/management purposes.